
JOSHUA LIFRAK, M.S.
Mental Performance Expert
Executive & Team Coach Keynote Speaker
Joshua Lifrak, M.S.
From the Chicago Cubs’ World Series victory to success in business and life, I help people perform at their best. For more than twenty years, I have had the privilege of working with elite athletes and business leaders helping them create the mental habits that allow them to execute at their highest levels, perform under pressure, and thrive through change.

I help individuals and teams develop the mindset, focus, and resilience required to perform at their best under pressure.
I work with leaders and organizations to build practical performance habits that improve decision-making, strengthen teams, and drive consistent results.
I deliver high-impact keynotes and workshops that translate elite performance principles into actionable strategies for leadership, teamwork, and growth.

WIN TODAY
Six Steps To Mental Resilience, Peak Performance, And A Thriving Life
From The Chicago Cubs' Historic World Series Victory To Success In Business And Life - WIN TODAY Helps People Perform At Their Best
What does it take to perform at your best consistently, under pressure, and when it matters most. That’s the question I’ve spent my career helping athletes, leaders, and organizations answer. And it’s the foundation of my book, WIN TODAY: Six Steps to Mental Resilience, Peak Performance, and a Thriving Life.


